The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]
Much progress has been achieved since the birth of ecommerce more than two decades ago, many merchants and brands continue to confront enormous obstacles. According to VTEX’s study report ‘Three Investments to Drive Ecommerce Growth,’ below are the top three problems that merchants repeatedly identified. The traditional ecommerce philosophy was that merchants could offer to […]
Source: U.S. Census Bureau, Advance Monthly Retail Trade Survey, November, 2022 Less than 25 percent of all worldwide retail is made up of e-commerce, which is still in its infancy. Consumers have high expectations of social media and e-commerce behemoths like Amazon, Alibaba, and MercadoLibre, but very few merchants live up to those expectations. The […]
