Brands News

FNP Reports 100% Rise In Digital Gifting For Rakhi

Ferns N Petals (FNP) announced the impressive results achieved during its recent Rakhi Campaign it has shared that the brand has sold over 5 Lakh Rakhis Sold. With the majority of Rakhi gifts finding their way to Delhi NCR, Noida and Gurgaon. Dehradun, Bangalore, Pune, Amritsar, Ludhiana and Lucknow followed closely, showcasing the brand’s ability […]

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Brands Companies Interviews News

Archies And Cadbury Are Coming Together: Varun Moolchandani

Over time the retail network for greeting cards has experienced a notable shrinkage due to the growing preference for more personalised gifts and seasonal products. However, Archies has managed to sustain its market position very well, said Varun Moolchandani, Executive Director at Archies in an exclusive interview with BW Retail World. “For Archies, it’s not […]

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