Prakash Gurumoorthy
consumer E-commerce & Marketplaces Opinions

Personalised E-conversations Deepens Customer Engagement

The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]

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