Rebel Foods, the internet restaurant company on Tuesday announced a significant move to redefine the food experience for Indian consumers with the launch of Wendy’s all-new Flavour Fresh range of burgers, wraps, loaded fries & nachos. With the introduction of ‘Flavour Fresh,’ the brand is venturing into the gourmet range of burgers to provide customers […]
The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]
Consumer behavior and expectations have shifted as a result of the mobile era. Today Consumers expect convenience, quickness, and personalized interaction. Retailers may address these changing expectations head-on by implementing MPOS systems. Mobile devices with strong point-of-sale (POS) software enable sales staff to execute transactions easily from anywhere in the store. This enhanced mobility shortens […]
