Omnichannel shopping
Opinions Retail

Marketing Trends Influencing Retail Industry In 2023

Emerging from the Covid-19 pandemic, our collective response and adaptations to this unprecedented global disruption have undoubtedly imparted valuable wisdom. Nevertheless, new challenges persist on the horizon, such as the Russia-Ukraine conflict, geopolitical instability, and an economic slowdown. Naturally, these hurdles have wielded a profound influence on consumer behaviour, effectively reshaping the retail landscape in […]

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consumer Opinions Retail

Influence of Gen Z on Indian Retail: Understanding The Next Generation of Consumers

Gen Z, those born between the mid-1990s and the early 2010s, represent a significant segment of the population at large and are reshaping the manner in which businesses run. They are the very first generation to have grown up in the digital age. Tech, social media, and lightning-fast access to information have had an impact […]

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