Marketing strategy
Companies Interviews News

Woodland Eyes 15% YoY Growth In FY24, Online Sales To Account For 30%

In an exclusive interview with BW Retail World, Harkirat Singh, the Managing Director, Aero Club (The maker of Woodland & Woods), shared insights about the company’s financial plans and how the company changed its marketing strategies post the pandemic. “Last year was basically the time when we came out of the pandemic and we started […]

Read More
consumer Opinions

Concept of ZMOT Consumer Behaviour In Business

The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]

Read More