E-commerce & Marketplaces News Retail

Online Sellers Gear Up For Promising Festive Season, Expect 15% Sales Growth

Online sellers are gearing up for a promising festive season in 2023, expecting a significant uptick in sales after a rocky first three quarters of the year. A report by Redseer Strategy Consultants highlighted the optimism among sellers, with at least a 15 per cent year-on-year (YoY) jump in festive sales anticipated. The report, based […]

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Consumer Feature News

89% of Indian Consumers Think There Are ‘Too Many’ Subscription Services To Choose From Now

The boom in the subscriptions economy is causing ‘subscription fatigue’ in India, according to a new survey. Nine in ten (89 per cent) Indian subscribers believe there are now “too many” subscription services available. As a result, 92 per cent now demand a unified platform to administer all of their subscriptions. Despite many feeling overwhelmed, […]

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consumer News

India Moves Up To 2nd Spot In Consumer Sentiment Ranking

Urban Indian consumer sentiment has rebounded by 3.1 percentage points in August 2023, as reported by the Refinitiv-Ipsos India Primary Consumer Sentiment (‘Consumer Confidence’) Index (PCSI). The monthly PCSI result, which is driven by the aggregation of the four weighted sub-indices, has surged for all 4 sub-indices: The PCSI Economic Expectations (“Expectations”) Sub-Index has moved […]

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Brands Companies Interviews News

Archies And Cadbury Are Coming Together: Varun Moolchandani

Over time the retail network for greeting cards has experienced a notable shrinkage due to the growing preference for more personalised gifts and seasonal products. However, Archies has managed to sustain its market position very well, said Varun Moolchandani, Executive Director at Archies in an exclusive interview with BW Retail World. “For Archies, it’s not […]

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Brands Companies News

Pilot Pen Enters India As Sole Entity, Invests $85.5 Mn In Own Manufacturing Unit

Pilot Pen, the well-known pen brand in the premium functional category on Monday announced its entry as a sole entity in India and dissolved its partnership with a popular Indian brand of writing instruments. According to Hiroki Kisaichi, MD PPIN, Pilot has invested about USD 85.5 million in setting up the new manufacturing unit in […]

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Companies Food News

Oil Marketing Companies Likely To Reduce Petrol, Diesel Prices Soon

Oil marketing companies (OMC) are likely to reduce prices of petrol and diesel, according to government sources. The companies have almost recovered their losses and are nearing normalcy as evident by their positive quarterly results. As a result, the expectation is for the companies to lower the prices of petrol and diesel since they no […]

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Growing Importance Of Retention Marketing In The Indian D2C Space

As someone who has been closely associated with the e-retail industry, I have witnessed firsthand the shifting priorities of businesses in the Direct-to-Consumer (D2C) space. While customer acquisition was the primary focus of D2C brands in the early days, there has been a notable shift towards retention marketing in recent years. The growing importance of […]

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News People

Khatija Lokhandwala: Marketing Genius Behind Zivame’s Incredible Success

Khatija Lokhandwala​, Head of Marketing​, Zivame made a space in the eminent list of ‘BW Retail World 40 under 40’ by BW Businessworld. She is a consumer marketing specialist with over 14 years of experience across various categories, including Skin Care, Foods, Home Care, and Apparel. Throughout her career, she has achieved several significant milestones, […]

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