Gen Z
Companies News

G-SHOCK India Partners With Cricketer Shubman Gill As Brand Ambassador

G-SHOCK India, the watches, on Thursday, unveiled the association with cricketer Shubman Gill as its brand ambassador. “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower […]

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Brands Companies Fashion & Lifestyle News

Zaeden Launches Unisex Fragrance Brand SOL

Indian pop sensation Zaeden steps into a whole new horizon with the launch of his fragrance brand ‘SOL’ – a unisex perfume line. A collaboration between Zaeden, Aesir Perfumes LLP, India’s fragrance company and REPRESENT, a trailblazer in talent management. SOL is a unisex fragrance brand that, it launched with two fragrances – Mystic Voice […]

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Brands Companies Food National News

Pizza Hut Targets Gen Z And Middle Class With Expansion

Pizza Hut, a quick service restaurant (QSR) chain which had increased its store count to 820 in the last year in India, will continue its “aggressive expansion spree” with a significant commitment to expand its presence in emerging smaller markets, the news agency PTI reported. According to the report, the company is focusing on ‘Gen […]

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Electronics News Retail

Samsung Opens New Premium Experience Store In Ahmedabad

Samsung India on Friday opened a new premium experience store at the Palladium Mall in Ahmedabad. According to the company, in the new store, consumers can enjoy Samsung’s entire product range through exciting zones around Samsung’s connected ecosystem such as SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions. The store here will host a variety […]

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consumer Opinions Retail

Influence of Gen Z on Indian Retail: Understanding The Next Generation of Consumers

Gen Z, those born between the mid-1990s and the early 2010s, represent a significant segment of the population at large and are reshaping the manner in which businesses run. They are the very first generation to have grown up in the digital age. Tech, social media, and lightning-fast access to information have had an impact […]

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