deliotte India Archives - BW Retail World

65% Of Marketers Say Delivering Optimal Customer Experience Will Be Key To Success In 2023: Exotel Survey

by BW Retail World Bureau
February 3, 2023

With traditional brand marketing losing luster thanks to digital disruption, the customer is now in charge. In a digital world, it is simply not enough for businesses to be able to compete on price or product features alone. Customer Experience (CX) is becoming the key differentiator in a digital world, and the currency to drive […]

Union Budget 2023- 24: Is This End Of The Struggle Of Rural Consumer Sector?

Union Budget 2023 is presented on 1st February, is less than 10 days away, and all the sectors, especially the consumer goods/FMCG companies, are eagerly awaiting to see the possible new initiatives that the FM will announce to boost consumption and drive growth in the sectors. Rural markets continued to pull the FMCG sector down, […]