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Rise of Distribution 4.0: How Indian FMCG Brands Are Shaping eB2B Landscape

The Indian Business landscape is undergoing a significant transformation. Traditionally, business-to-business (B2B) operations in the Fast-Moving Consumer Goods (FMCG) industry were driven by conventional distribution models that relied solely on human interactions. However, with the exponential growth of digital technology and the escalating popularity of B2B marketplaces, many FMCG brands in India are adopting a […]

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