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Amazon’s Partners With India Post And Indian Railways Aim To Boost Ecommerce Growth In India

Amazon on Thursday announced a series of strategic initiatives at the fourth edition of the Amazon Smbhav Summit in New Delhi. The event brought together policy makers, industry leaders, startups, and Amazon executives to discuss ways to unlock the potential of a Digital India. Amazon’s initiatives are in line with its commitment to India’s growth […]

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Brands Companies Feature News

D2C Brands Tap Into Growing Purchasing Power In Smaller Cities

From brick-and-mortar to digital stores, the retail industry has changed over the years and is still evolving. During the pandemic, with half of the retail stores shut, many people believed that even after the end of Covid-19 the retail stores would not have as much value as they held before because people started shopping online. […]

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Companies FMCG Food News

D2C Brand Mitra Opens Alwar Oil Plant, Targets $2 Mn In Pre-Series A Funding

Mitra, a direct-to-consumer (D2C) and Fast Moving Consumer Goods (FMCG) brand has opened its Alwar Oil Plant. According to the company, it has imported advanced machinery from Germany, ensuring a no-human-touch manufacturing process. Subsequently, the decision to set up the plant was driven by market demand and the need to introduce new oils, including soya […]

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Events News

Simpl To Onboard Over 10,000 D2C Merchants In Delhi-NCR Over Next 3-4 Yrs

Simpl, a merchant-first checkout network, on Thursday, announced its plan to onboard over 10,000 enterprises and direct-to-consumer (D2C) merchants from Delhi-NCR on its full-stack network over the next 3-4 years. According to the company, this move aims to bolster the city’s rapidly growing start-up ecosystem and cater to the evolving demands of customers across the […]

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Companies E-commerce & Marketplaces News

New Ecommerce Enablement Startup POP Launches, Onboards 75 Leading Brands In One Month

POP, an ecommerce enablement start-up has launched its first-of-its-kind growth solutions platform focused on direct-to-consumer (D2C) brands. Founded by former Flipkart Senior Director Bhargav Errangi, POP has onboarded more than 75 leading consumer brands within a span of one month of its launch. POP has built a ubiquitous shopping currency called POPcoins that users can […]

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Brands Food Health & Beauty News

Two Brothers Aims To Strengthen D2C, Retail Presence With New Ghee Products

Two Brothers Organic Farms, a provider of natural farm-made products, has announced the expansion of its product portfolio with the introduction of two new ghee variants: Arjun Ghee and Turmeric Ghee. This strategic move aims to capitalise on the growing demand for ancient Indian remedies and functional foods, driving growth and expansion in both the […]

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Growing Importance Of Retention Marketing In The Indian D2C Space

As someone who has been closely associated with the e-retail industry, I have witnessed firsthand the shifting priorities of businesses in the Direct-to-Consumer (D2C) space. While customer acquisition was the primary focus of D2C brands in the early days, there has been a notable shift towards retention marketing in recent years. The growing importance of […]

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Zouk’s Co-founder Pradeep Krishnakumar: Revolutionising the D2C Landscape

Pradeep Krishnakumar, Co-founder, Zouk,  has been featured in the ‘BW Retail World 40 under 40’ list by BW Businessworld, recognizing his exceptional contributions to the e-commerce and D2C industry. Zouk, is a direct-to-consumer (D2C) brand known for its stylish and functional products with a distinct Indian essence.  Under Pradeep’s leadership, Zouk has experienced remarkable growth, […]

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Companies Fashion & Lifestyle News

RattanIndia Enterprises Launches Its D2C Athleisure Wear Brand PUMP’D

RattanIndia Enterprises launched its newest direct-to-consumer (D2C) athleisure wear Brand PUMP’D by its 100 per cent wholly owned subsidiary Neobrands, according to its regulatory filing.  “PUMP’D is a high-performance athleisure line designed for fitness enthusiasts who want to feel good while looking good,” the company said. It features a range of functional and comfortable men’s […]

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Samsung To Set Up 15 Premium Experience Stores Across India By 2023-End; Will Offer Unique, Exciting Experiences For Gen Z And Millennials Such As Gaming, SmartThings, Customization And Workshops

GURUGRAM, India – April 03, 2023 – Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country. The new experience […]

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