customer engagement

Decoding The Significance of Layout And Visual Merchandising In Driving Sales For The Retail F&B Industry

India is a potpourri of various traditions, cultures, customs, and people have distinctive ways of life, each specific to a particular region of the country. What’s noteworthy is that the common thread that binds a mammoth population of 1.3 billion is their love for food. You find foodies at every nook and cranny of the […]

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Companies News Retail

Deloitte India, Capillary Technologies Partners To Drive Customer Loyalty In India

Deloitte Touche Tohmatsu India LLP and Capillary Technologies on Wednesday announced a strategic alliance to help companies increase customer loyalty, retention and engagement in India. According to the press note, the strategic alliance leverages Deloitte’s industry expertise and global networks along with Capillary’s AI-powered SaaS platform. Together, they intend to drive digital transformation and data-driven […]

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News Opinions

Enhancing Customer Engagement And Boosting Sales: AI-Powered Chatbots Are Revolutionising Retail

The retail industry has a direct impact on our Indian economy. As per the stats, it was valued at Rs 62.90 Tn in FY 2022 and is expected to reach INR 120.59 Tn by FY 2027 at a compound annual growth rate (CAGR) of 14.22 per cent. What’s propelling its growth momentum is the power […]

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consumer E-commerce & Marketplaces Opinions

Personalised E-conversations Deepens Customer Engagement

The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]

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