The gifting brand Archies on Wednesday unveiled its charming brand mascot, AMA. AMA emerges as an endearing animated character embodying the core values of the Archies brand. Encompassing leadership, friendship, joy, loyalty, and self-expression – pillars Archies has championed for over four decades – AMA evokes nostalgia and excitement. Serving as a powerful catalyst, AMA […]
Over time the retail network for greeting cards has experienced a notable shrinkage due to the growing preference for more personalised gifts and seasonal products. However, Archies has managed to sustain its market position very well, said Varun Moolchandani, Executive Director at Archies in an exclusive interview with BW Retail World. “For Archies, it’s not […]
Archies, the gifting brand announced the launch of its exclusive product range in anticipation of the upcoming Friendship Day. The Friendship Day product range features an array of delightful items that capture the essence of true friendship. Each product has been thoughtfully crafted to evoke fond memories and strengthen the bond between friends. The new […]
Archies, a gifting retailer and MCaffeine, a skincare and wellness brand- have joined hands to enhance the gifting experience of their joint customer base. According to the official statement, this partnership intends to provide optimal product awareness and promotion among users. With their combined efforts, Archies and MCaffeine expect to develop a distinctive idea that […]
“The Budget 2023 is hopeful for the whole Indian economy, as well as for consumers’ pockets,” said Varun Moolchandani, Executive Director-Archies. Despite the rising tax on soft toys, the Chinese toys industry, Archies, is optimistic about the future year. Moolchandani said that the government’s action is to boost the “Made in India” movement. “We delivered […]
