Bikano, packaged food manufacturing company, has launched a new pack of Crunchy Munchy in 100 gms pack, keeping in mind the expected rise in demand for snacks this winter.
With ‘Crunchy Munchy’. Packed with unique flavors, the new snack range has ingredients such as potato, rice flour, chickpea flour, moth flour, and spices including garlic powder, cumin powder, onion powder, yellow chili powder, making it a perfect snack any time of the day.
The snacks market in India is already growing and winters trigger a hike in the consumption of snacks as people tend to have them with a cup of hot tea or coffee, or simply to satiate their food cravings in the cold season.
“It is the most in-demand product from our snacks range. We have launched a bigger family pack for get togethers, parties, binge-watch, and hangouts. Crunchy munchy demand has been quite satisfying so far and we are expecting the same exponential growth in sales this winter on the back of this popularity. The reason behind such high demand is that it is consumed by not only kids but adults as well, making it a popular snack for the whole family,” says Manish Aggarwal, Director, Bikano, Bikanervala Foods.
Aggarwal further says, “considering the demand for small packs, Bikano is expecting the same level of demand for big packs. The bada pack of Crunchy Munchy is available online as well, as we know the potential of online shopping and e-commerce which everyone witnessed after the pandemic. At the same time, our modern trade channel partners, and retail channels will make multiple options for our consumers to buy from. We are looking for 18% growth year-on-year and targeting to achieve 1,500 crores of revenue by this financial year.”
As per a report, the snack industry in India is expanding fast, with the snack market in India growing multi-fold year on year. The snacks market size in India is worth Rs. 44,000 crores out of which 20 per cent is contributed by extrudes. The market is expected to grow at a CAGR of 12 per cent during 2022-2027.
“After the lockdown period, consumers are more inclined towards health and hygiene. They prefer snacks that offer better quality and taste. Indian snacks Industry is shifting from unpacked open selling snacks to packed snacks. Even for traditional snacks, people have started preferring packed food. The industry is shifting from uncategorized to categorized category and that is good news,” says Sanjeev Wadhwa, Head of Sales, Bikano, Bikanervala Foods.
On whether desi snacks have more demand than western snacks, Aggarwal said that demand for both is the same. Crunchy Munchy has been launched on digital media and is getting promoted on all social media platforms of Bikano. The Bikano director further said that the company is planning on-ground activities, sponsorship programs, and radio activities to reach the targeted audience.
On winter plans, Aggarwal said that they are coming up with a ‘BADA PACK’ of a few other snacks ranges as well. “We are working on new SKUs and will be coming up with more options for our customers,” he added. SKU refers to the stock-keeping unit.
Bikano has recently incorporated new technology machinery to reduce human hand interference. “Our products go through multiple rounds of quality checks to make sure that the quality of our products remains uncompromised. These machines have made the work easy and quick and have eliminated the chances of human error,” says Bikano Director.