Zouk’s Co-founder Pradeep Krishnakumar: Revolutionising the D2C Landscape

Zouk’s Co-founder Pradeep Krishnakumar: Revolutionising the D2C Landscape

Pradeep Krishnakumar, Co-founder, Zouk,  has been featured in the ‘BW Retail World 40 under 40’ list by BW Businessworld, recognizing his exceptional contributions to the e-commerce and D2C industry.

Zouk, is a direct-to-consumer (D2C) brand known for its stylish and functional products with a distinct Indian essence. 

Under Pradeep’s leadership, Zouk has experienced remarkable growth, scaling up nearly 10 times since its Pre-Series A funding round in mid-2021. Krishnakumar has played a pivotal role in transforming the company into a highly promising D2C brand with a loyal customer base of over 400,000 individuals.

Before co-founding Zouk, Pradeep gained expertise in operations, strategy, growth, and venture capital through his tenure at organisations such as Deutsche Bank, McKinsey, Guild Capital, and BrowserStack. He holds an MBA from IIM Ahmedabad, where he was recognized as the All-Rounder Gold Medalist.

Zouk draws inspiration from Indian architecture, cultural diversity, and traditional handicraft techniques. The brand offers a wide range of handcrafted, cruelty-free products, including bags, footwear, and accessories, designed to infuse elegance into contemporary lifestyles.

The brand has received recognition for its ethical practices, being a PETA-approved vegan brand and winning awards such as the Best Vegan Wallets award at the PETA India Fashion Awards. The company has also been acknowledged as one of the top D2C Icons of India at the India D2C Startup Summit 2022 and emerged as the top brand in the Lifestyle category at the D2C Conclave 2023.

Krishnakumar and his wife Disha Singh, who is also a Co-founder of Zouk, have shared their thought leadership as speakers and jury members on prestigious platforms such as TEDx, the India D2C Summit.

Krishnakumar continues to steer Zouk towards greater heights with his unwavering dedication to excellence and his visionary leadership in the e-commerce and D2C industry.

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