Vinit Garg of Mylo, Aims To Lead Mom And Baby Category In India

Vinit Garg of Mylo, Aims To Lead Mom And Baby Category In India

Vinit Garg of Mylo, Aims To Lead Mom And Baby Category In India

Vinit Garg, Founder and CEO of Mylo, has been added in the prestigious ‘BW Retail World 40 under 40’ list by BW Businessworld. 

With over 18 years of mastery in product-enabled businesses, Garg has a track record of driving thriving methods and building outstanding teams.

Before launching Mylo in 2018, Garg held key roles at renowned firms such as Wynk Music and MakeMyTrip, where he focused on product strategy and plan development to address user requirements and empower developers. He also excelled in sales and marketing techniques through data analytics and led cross-functional multi-level product development teams.

He is an alumnus of the Indian School of Business (ISB), Hyderabad and holds a degree in Computer Science Engineering. Under his leadership, Mylo has accomplished incredible milestones in a brief period. The app became the number one parenting app within four years of its launch and the Mylo D2C segment came out as the fastest-growing D2C brand, reaching Rs 100 crore in annual recurring revenue within two years.

Having raised over USD 25 million in funding from various venture capital firms, including ITC Limited and W Health Ventures, Mylo has illustrated powerful financial backing. The company’s success lies in its ability to provide a comprehensive platform that offers trusted information and digital health tools to support mothers throughout their journey of motherhood.

Using data algorithms and a content-community approach, Mylo delivers personalised experiences and forms trust with users before they transition to consumers. The app constantly develops its products based on feedback and inputs from the community, assuring the delivery of best-in-class solutions.

With a highly engaged community of over 5 million users consuming 120 million content pieces, Mylo has achieved incredible growth. Its revenue rose by 13 times from FY21 to FY22, outpacing competition in the mom and baby category. The brand’s vital focus on expert-verified medical content, onboarded doctors, and a wide range of product offerings has driven its success.

Looking ahead, Garg envisions Mylo coming to be a 1,000 crore annual recurring revenue brand within the next 3-5 years, positioning itself as the category leader in the Mom and Baby element in India, surpassing all incumbent brands.

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