Raghunandan Saraf, Founder & CEO, Saraf Furniture has been added the prestigious list of ‘BW Retail 40 under 40’ by BW Businessworld.
He has a family background in woodworking, and he has over 14 years of experience in the furniture business. He began his journey towards entrepreneurship and in 6 years he redesigned the whole brand image.
The company was already exporting to the global markets of England and Germany, however, the sales in India showed a low performance. Seeing this, Saraf took advantage of the e-commerce boom.
In 2014, instead of doing traditional things, he introduced Insaraf.com, a platform that sells products made by Sheesham Wood. That’s how he differentiated his business from others in the market.
Saraf focused on individual needs and provided them a customised solution according to their taste. Later, he opened his own store and now Saraf Furniture is known in the furniture industry
The company has also taken various steps to boost its retail process, where it has invested in new-age technology, such as an online store and social media marketing, to attain a larger number of customers.
The brand has also launched a variety of new offerings to its inventory, which has got positive responses from its buyers.
The business has recorded consistent growth in its financial performance by sustaining a resilient target on quality and design.
Its marketing approach has been centered around making the Saraf Furniture brand a one-stop destination for all furniture requirements. The brand has also joined forces with other businesses in the industry, which gave the company to expand its reach and tap into new markets.
Saraf Furniture’s commitment to quality, design, and customer satisfaction has garnered recognition in the industry. One of the notable achievements is winning the prestigious award for Best Furniture Retailer in the region.
As a young entrepreneur, Saraf’s innovative methods, strength, and dedication to customer satisfaction have made him an inspirational role model in the retail world.
