Winni, the online gifting platform, has launched its premium range of chocolates to fulfill the massive demand it has experienced in the last 5 years in tier-2 & tier-3 cities.
The company has sold Rs 75 crore worth of chocolates in the last 5 years which the sale from tier 2, and tier 3 has accounted for a total of 55 per cent (40 per cent from tier 2 & 15 per cent from tier 3) which has surpassed the tier 1 cities (40 per cent).
Although the chocolate market in India has been growing at a 8-9 per cent year-on-year (YoY) rate, Winni has experienced 100 per cent growth in chocolate sales in the last 3 years on its online platform and also at the retail stores.
Winni is going to offer a premium range of healthier chocolate alternatives by replacing artificial preservatives with natural and organic ones; enhancing the flavours by merging them with spices, fruits, dry fruits, and sweets with a Western taste.
Winni’s co-founder & CEO Sujeet Kumar Mishra said,” It’s pretty evident that cakes & and chocolates are replacing the traditional ‘Mithai’ (sweets) even in small cities during festivals and the rate of growth in demand is higher than in metros. That’s the reason we have decided to launch a premium range of chocolates that are still not available in tier-2 & and tier-3 cities despite the demand & and purchasing capacity.”
He added, “We are coming up with an extended product range where our consumers will have healthy snacking choices such as Protein bars, Yoga bars, seeds and dry fruits coated range of chocolates & and multiple variants of Sugar-Free chocolates.’’