Vendekin Technologies’ CEO Aroon Khatter Recognized As a Top Retail Innovator
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Vendekin Technologies’ CEO Aroon Khatter Recognized As a Top Retail Innovator

Aroon Khatter, Founder & CEO, Vendekin Technologies, was recognised in BW Businessworld’s prestigious list of ‘BW Retail World 40 under 40’. Khatter, a young and dynamic entrepreneur, embarked on his entrepreneurial journey at the age of 22, soon after graduating with a Bachelor’s degree in Finance & Economics from Lenoir-Rhyne University in North Carolina. 

He is the Founder & CEO of Vendekin Technologies, a rapidly growing unmanned self-service retail technology startup that has disrupted the industry with its patented technology for unmanned automated vending machines and self-service kiosks.

Within just three years, Vendekin has made its presence felt in more than four countries, and his visionary leadership has been instrumental in achieving this impressive feat. Prior to Vendekin, Khatter had also founded Virrea Technologies, a startup that focused on e/m/Governance and virtual and augmented reality solutions with a mission to create a positive impact on society. He has also worked and collaborated with several other startups in the past.

In addition to being an accomplished entrepreneur, he is also a sports enthusiast and a former top 15 tennis player in India and top 800 in the world.

Vendekin is a hardware enabled SaaS platform that offers a touch-free approach to create a smart unattended retail ecosystem powered by a mobile-first interface. 

The retrofittable platform provides consumers with instant cashless and touchless purchase convenience, while enabling FMCG brands to introduce a new channel of sales through smart vending machines and unattended kiosks, catering to the instant convenience and gratification of consumers.

Vendekin’s V-commerce digital platform comprises several patented components, including the Vendekin Retrobox, a Smart Retrofit solution that makes existing legacy vending machines and unattended kiosks powered with Vendekin technology, smart vending machines factory integrated with Vendekin’s technology, the Vendekin app/webapp for a touchless interface for consumers to make digital purchases, the Netta Al/ML driven digital platform to optimize operations for operator partners, and the Operator App for mobile-first convenience for operators to manage their business on the go.

The company’s marketing strategy aims to make Vendekin the go-to digital platform for unattended retail by serving 5 million+ users and 50,000+ unmanned micro-stores by 2024. Vendekin is collaborating with top FMCG companies in India to develop their omnichannel sales strategies using smart vending machines and onboard them on its commerce platform yNetra. This will help all of the partner vending operators to increase their margins, build up their businesses, grow sales, and obtain better margins with top FMCG companies. 

To expand its footprint internationally and enhance the consumer experience of unattended retail, Vendekin is also collaborating with leaders in the worldwide vending industry, including Cantaloupe, SandenVendo, Marshal, and others.

In conclusion, Khatter’s vision and Vendekin’s innovative technology have transformed the unattended retail industry, and the company’s impressive growth trajectory is a testament to its success. Vendekin’s commitment to improving the consumer experience and supporting its partners’ growth is setting a new standard for the industry, and it is well on its way to becoming the leading digital platform for unattended retail.

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