Van Heusen Innerwear, a brand owned by Aditya Birla Fashion and Retail Ltd., has recently opened a new women’s exclusive intimates store in Jayanagar, Bangalore. The store offers an extensive collection of Lingerie, Active, Athleisure and Lounge wear at affordable prices, catering to the day-to-day needs of contemporary women. The store promises a shopping extravaganza with innovative and stylish products starting from Rs 269. The brand aims to provide unmatchable comfort and performance to modern consumers through fashion and innovation.
Puneet Kumar Malik, CEO, Innerwear and Athleisure, Aditya Birla Fashion and Retail Ltd. said, “Van Heusen Innerwear aims to build stronger connections with women consumers by expanding its market presence. Our flagship intimates store aims at providing a premium shopping experience to contemporary women with innovative solutions catering to their ever-evolving lifestyle.”
The store launch was kicked off by a lively and joyful Zumba session led by celebrity Zumba instructor Sucheta Pal, followed by a styling session by celebrity stylist Esha Amiin. The comprehensive collection of Van Heusen Innerwear mixes stylish aesthetics with cutting-edge product features for best-in-class comfort and fit. Each collection has been created to provide distinct choices to the various consumer segments.
Some of the key products offered by the brand include the 16 Hours of Comfort bra range, Invisilite Panties, Multiway Strapless Bra, Cotton Minimiser Bra, and Proactive Women’s range of Active T-shirts and Sports Bras. Van Heusen Innerwear’s products are available across a network of 160+ exclusive stores, 31,000+ Multi Brand Outlets and major Large Format Retail chains.
