UBON, a gadget accessory & consumer electronics brand, unveiled its collaboration with Matrix Fight Night (MFN), a Mixed Martial Arts (MMA) platform.
“The partnership aims to bring together the power of sports and technology to create an unparalleled experience for fans,” the official statement said.
According to the statement, Tiger Shroff, UBON’s brand ambassador is also the brainchild behind MFN.
Lalit Arora, Co-Founder of UBON, said, “UBON takes pride in promoting sports, and our brand’s tagline, ‘Born to Be Free,’ resonates with the freedom of sports. We are thrilled to collaborate with MFN, as it aligns perfectly with our mission to cater to the needs of the youth and provide them with cutting-edge technology and thrilling experiences.”
The collaboration kicked off with an electrifying one-day tournament, featuring fighters engaging in one-off battles for different belts. UBON served as the exclusive official audio partner for the event.