Two Brothers Organic Farms, a provider of natural farm-made products, has announced the expansion of its product portfolio with the introduction of two new ghee variants: Arjun Ghee and Turmeric Ghee. This strategic move aims to capitalise on the growing demand for ancient Indian remedies and functional foods, driving growth and expansion in both the direct-to-consumer (D2C) and retail sectors.
“Arjun Ghee, formulated using the bark of the Terminalia Arjuna tree, and Turmeric Ghee, harnessing the power of turmeric, offer unique and holistic wellness experiences to consumers. These speciality ghee products, infused with the goodness of traditional Indian herbs and spices, cater to specific health goals such as cardiovascular health, cholesterol management, and cellular well-being,” the company said.
By diversifying its product range, Two Brothers aim to strengthen their presence in the D2C and retail markets. With the increasing popularity of natural and Ayurvedic remedies, consumers are actively seeking convenient and accessible solutions to support their well-being. Two Brothers’ expansion into the ghee category fits right, with SKU selections that cater to wellness.
“We are thrilled to introduce Arjun Ghee and Turmeric Ghee to our esteemed customers,” expressed Satyajit Hange, farmer and co-founder of Two Brothers Organic Farms. “These new additions exemplify our commitment to providing high-quality products rooted in ancient Indian wisdom. As we expand our offerings, we aim to meet the evolving needs of health-conscious consumers while driving growth in the D2C and retail channels.”