Timex Group expands its consumer reach in the country by acquiring ‘Just Watches’. The vision is to continuously enhance the consumer shopping experience by being available at consumer shops and serving them a meaningful range of brands to choose from. This acquisition is to provide single stop shop for their consumers for all their watch needs.
Timex Group caters to a very wide array of consumer needs like Guess, GC, Versace, Nautica, Adidas Originals, Furla, Ted Baker, and more, making it feasible for the consumers to make watches as their style statement. Supported by its online shopping platform, Just Watches has been able to truly provide its consumers with an omni channel shopping experience.
With this collaboration, Timex India will be taking over all the physical stores of Just Watches and their e-commerce portal which is Justwatches.com.
Timex vision is to be able to establish a deeper direct consumer connect and support them in their online purchase journey as Justwatches.com shall be offering to their consumer base all the brands from the group including Timex. The acquisition further provides an added edge to Timex India’s retail plans as it provides the loyal consumers of the brand with a plethora of options to select their desired choice of timepiece appealing to their styles.
Speaking on the acquisition, Mr. Deepak Chhabra, Managing Director, Timex India stated, “We are elated to announce our acquisition of Just Watches. This is in line with our future growth plans and hence brings a perfect synergy between the coming together of the two brands. We are confident that the acquisition will provide a wider choice of timepieces to our consumers. Through this business move, at Timex, we are geared up to increase our consumer base countrywide. At Timex, we are focused on becoming a household name that is loved by generations across – from the millennials to the Gen Zs.”
Currently Timex is operating through more than 5000 offline trade stores and key online portals with an ever increasing consumer base. They have been a category disruptor with strong collections to offer such as Marlin, Waterbury, Q & Fria. Moreover, Timex India also sponsored IPL defending Champions, The Gujarat Titans team, in its endeavor to reach out to wider consumer base.