The Good Glamm Group, eyeing an IPO in two years, is strategically prioritizing profitability by diversifying revenue streams and optimizing costs, according to Co-Founder Priyanka Gill.
The content-to-commerce player, known for its omni-channel strategy and digital velocity, aims to capitalise on strong consumer sentiment and shopping intentions in the upcoming festive season.
Currently experiencing over 250 per cent year-on-year growth on a CAGR basis, with 70 per cent of revenue from online sales, the group is actively working towards profitability as a precursor to its IPO plans.
Gill emphasised their focus on increasing revenue, exploring new launches, tapping into diverse consumer bases, and optimising costs to achieve their profitability goals.
The Good Glamm Group, founded by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, encompasses DTC beauty and personal care brands, digital media companies, influencers, and community networks. With divisions such as The Good Brands Co and The Good Media Co, the group aims to maintain its robust growth trajectory and consolidate its position as South Asia’s largest direct D2C content-to-commerce startup.
(PTI)
