SUGAR Cosmetics, an omnichannel beauty brand opened its 200th exclusive brand-owned store within a year of its 100th store launch.
Situated in a total retail space of 450+ sq. ft. at Mantri Square Mall, SUGAR’s 200th store creates a vibrant and immersive shopping experience for make-up enthusiasts, that houses trending picks across categories such as Lips, Eyes, Face and more. The store has the brand’s trained beauty advisors and cutting-edge product range of 550+ SKUs such as foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, bronzers and even skincare, the press release said.
Having started as a direct-to-consumer (D2C) brand in 2015, SUGAR Cosmetics rapidly ventured into offline retail in 2017 via partnerships with large format retailers and general trade stores. The brand’s first own store was launched in 2019.
Currently, SUGAR Cosmetics is available at 45,000+ retail outlets across 500+ cities with the southern region being a key market for the brand.
Indian Actress Tammannah Bhatia, SUGAR’s brand ambassador said, “A huge congratulations to SUGAR Cosmetics on their 200th store’s record-breaking opening. SUGAR has made space not only in mine but every Indian woman’s vanity! I have always admired the brand and aligned with its core vision of providing women access to premium quality makeup products specifically catering to Indian skin requirements. This announcement makes me feel extra special as SUGAR is expanding its reach to a diverse range of makeup enthusiasts from the South. I am happy to be a part of this milestone with SUGAR.”
“SUGAR has witnessed the evolution of the Indian beauty enthusiast who is aware of and chooses high-quality makeup for herself. We have always enjoyed strong traction from the brand in the south and are committed to further expanding our retail network across this region. As the beauty industry evolves, SUGAR will continue to remain at the forefront and offer innovative and inclusive products that inspire self-expression and foster self-confidence,” said Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics
SUGAR aims to expand its offline reach to over 100,000+ stores by the next fiscal year. By augmenting rapid retail expansion and visual merchandising with a core focus on product innovation.
