SPAR Hypermarket, has joined Open Network for Digital Commerce (ONDC). SPAR Hypermarket’s D2C catalog is now discoverable by shoppers on the ONDC network. With this integration, SPAR Hypermarket’s catalog can be seen on all apps that a consumer is shopping from across a network that is rapidly developing.
This will enable SPAR Hypermarket to expand its customer base by making its products available to all buyers on ONDC. The move will help the brand grow its presence across the country and help achieve its goal of aligning with the new age shopper by being present across easy points of access, the press release note read.
By joining ONDC, SPAR Hypermarkets aims to create multiple consumer touchpoints through disruptive innovations.
T Koshy, Managing Director, and Chief Executive Officer, ONDC, said, “As ONDC network aims to create a transparent ecommerce ecosystem creating equal opportunities for all, we are happy to see SPAR Hypermarkets get on board. SPAR Hypermarkets can now reach a wider customer base nationwide, while offering expanded choices for buyers on the network.”
Vipin Bhandari, Managing Director and Chief Executive Officer, Max Hypermarket India, Pvt Ltd said, “We are thrilled to be the first national hypermarket chain to join ONDC. As a brand that is always looking to innovate and disrupt the market, joining ONDC is a great move for us. With ONDC, we can widen our reach, be easily accessible to consumers across the country and provide them with a simply great experience.”
