Snapdeal, an e-commerce platform, has started receiving orders through Open Network for Digital Commerce (ONDC), enabling seamless access to its selection of value merchandise for buyers using ONDC.
The initial orders received via ONDC have been primarily focused on home and kitchen products, and the company plans to expand access to fashion, beauty, and personal care categories as well.
With a focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem, ONDC’s collaboration with Snapdeal is aimed at enabling small and medium enterprises, sellers, and emerging brands to grow their business by tapping into customers across India.
“With over a decade of experience serving Bharat through lakhs of small and medium enterprises, Snapdeal has a unique and deep understanding of what it takes to serve India’s mass market. As we go live on ONDC, we would like to reiterate our belief that enabling India’s existing retail players, especially MSMEs, to embrace the online opportunity is the best way for India to reap the digital dividend for the largest section of society. We would also like to acknowledge the prompt and extensive support from the ONDC team and look forward to deepening this partnership to serve India’s mega cohort of value-savvy buyers.”, said Himanshu Chakrawarti, CEO – Snapdeal Market Place.
“We’re excited to have Snapdeal join the ONDC network with its repertoire of merchants from across the country with special focus to MSME among others. This is in line with that inclusive agenda of ONDC providing equal opportunities for big and small enterprises.”, Said T. Koshy, CEO, ONDC
As e-commerce growth in India moves beyond large cities, Snapdeal’s exclusive focus on the value segment draws more than 86 per cent of its orders from outside metro cities. The launch on ONDC ties up cohesively with Snapdeal’s existing focus on connecting small and medium sellers with a large and growing online market, especially amongst buyers living outside India’s metro cities.