Shopify Technologies Inc launched a new service on Tuesday, aimed at large retailers allowing them to choose tools and services from the Canadian tech giant and integrate them with their online platform.
The company said it had signed up toymaker Mattel Inc for the product and was looking to bring on other enterprise clients like Glossier, Coty, Steve Madden and Staples.
Shopify, which helps businesses set up their online store and website for a monthly fee, will allow retailers to pick and choose components for their existing online businesses, such as checkout and other back-office services.
The cost of the Commerce Components service will be determined by the retailer’s customisation and the components they choose to use. Currently, a Shopify Plus subscription starts at USD 2,000 per month with a base cost of USD 29.
Commerce Components is primarily aimed at a new market segment that has previously been underserved. We believe this opens up a new market for us, said Shopify President Harley Finkelstein in an interview.
If you have to build it yourself, as many large retailers have, you end up running your own tech company rather than producing the product, Finkelstein explained, citing the rise of small brands that chose to sell directly to customers via social media or their own website.