Shishu, a brand that offers natural and organic products for babies and kids, was founded with a simple goal in mind: to provide a premium quality product at an affordable price to parents from Tier 2, 3 cities and rural areas.
The founders of Shishu Akshat Agrawal and Abhishek Agrawal, recognised the lack of natural and organic baby products in the market that were accessible to a larger segment of the population.
They believed that every parent wants the best for their child, but the options available were limited and expensive. This inspired them to create a brand that catered to the needs of parents who wanted to provide their babies with natural and organic products, without breaking the bank.
They claim that their products are made with 100 per cent natural and organic ingredients, and they have spent a considerable amount of time on research and development to ensure that every ingredient used is gentle and safe for babies. The brand is committed to making sure that the essential ingredients, such as foaming agents, are derived from natural sources only.
The brand started with a unique and scalable D2D (Direct-to-Distributors) model, which has helped them penetrate deep rural offline markets from Tier 2, 3 cities and rural areas, reaching over 300,000 retail outlets. This model has also allowed their distributors to access online sales of their brand, providing an additional source of business for them.
The founders initially convinced their father to invest in the business, and they have also applied for funding through the Startup India Initiative and are in touch with some VCs for further funding.
The brand’s focus is not on building a D2C brand but capturing smaller regions step by step through their distribution channels, building their online presence and awareness accordingly.
Shishu’s goal is to be remembered as a brand that offers all-natural and organic products for babies and kids at an affordable price. They are passionate about delivering an exceptional experience to parents and engaging with them to resolve their queries and take their feedback. Their mission is to help parents provide their babies with the best quality products without compromising on their budget.
