Reliance Retail Launches Tira, An Omni-Channel Beauty Retail Platform
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Reliance Retail Launches Tira, An Omni-Channel Beauty Retail Platform

Reliance Retail, a subsidiary of Reliance Retail Ventures Limited (RRVL), which is the holding company of all the retail companies under Reliance Industries Limited, has made a noteworthy entry into the beauty retail market in India with the launch of Tira.

Tira is an all-encompassing beauty retail platform that aims to provide a personalised and seamless shopping experience to beauty enthusiasts across the country.

Tira’s app and website, along with its flagship store at Jio World Drive in Mumbai’s Bandra Kurla Complex, offer carefully curated selections of the best international and domestic beauty brands, providing a unique omnichannel retail experience with personalised offerings driven by technology.

This move is aligned with Reliance Retail’s goal of providing Indian customers with high-quality goods through various retail formats.

According to Isha Ambani, Executive Director of Reliance Retail Ventures Limited, Tira aims to democratise beauty for all customers by breaking down barriers in the beauty industry. Tira’s aspiration is to become the top beauty destination offering affordable yet aspirational beauty to customers.

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