Reliance Consumer Products, Ceylon Beverage Join Hands For Campa’s Expansion In India
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Reliance Consumer Products, Ceylon Beverage Join Hands For Campa’s Expansion In India

Reliance Consumer Products Ltd (RCPL) and Ceylon Beverage International have partnered for the contract packaging of the Campa-Cola beverage brand’s canning operations in India.

Ceylon Beverage International, promoted by former cricketer Muttiah Muralitharan and based in Sri Lanka, will co-pack cans for the Campa soft drinks portfolio in India.

Reports suggest that the agreement may also grant Reliance Consumer the distribution rights for Sri Lanka-based Ceylon Beverage’s energy drinks and juices in India.

To support Campa’s expansion in India, Ceylon is expected to establish a packaging facility in the country since Campa cans are currently imported from a Sri Lankan factory.

Reliance Consumer already has partnerships with various Indian manufacturers and distributors for the Campa brand, including those with Tamil Nadu-based Asian Beverage and Kali Aerated Water Works.

Additionally, Udaan, a B2B e-commerce company, recently announced that it has partnered with Reliance Consumer Products for the pan-India distribution of Campa’s range of products.

According to Udaan, RCPL’s Campa drinks will be accessible in over 50,000 retailers and kirana stores, with the number steadily increasing to over 1 lakh retailers and kirana stores over the following two months.

Vinay Shrivastava, Udaan’s Head for FMCG Business, believes that the large retailer base combined with a cost-effective distribution network places udaan in a unique position to serve the needs of RCPL for deeper market penetration for the ‘Campa’ range across Bharat.

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