Reliance Brands, a part of Reliance Industries’ retail arm Reliance Retail Ventures, is in talks to fully acquire Bollywood actor Alia Bhatt’s childwear brand Ed-a-Mamma for around Rs 300 crore to Rs 350 crore.
As per the reports, the value of the actress’ brand is around INR 150 crore. However, Isha and Mukesh have proposed Rs 300–350 crore for the brand.
According to media reports, the talks between Reliance and Ed-a-Mamma are in the final stages and an agreement is likely in the next 7-10 days.
In 2020, the Brahmastra actress launched brand Ed-a-Mama. Her brand offered sustainable and affordable clothing options for kids, primarily belonging to age group 4-12.
