Rebel Foods, the internet restaurant company on Tuesday announced a significant move to redefine the food experience for Indian consumers with the launch of Wendy’s all-new Flavour Fresh range of burgers, wraps, loaded fries & nachos.
With the introduction of ‘Flavour Fresh,’ the brand is venturing into the gourmet range of burgers to provide customers with a unique offering that sets it apart from existing options in the market, the media release said.
This moves comes after Rebel Foods’ acquisition of the exclusive master franchise rights for Wendy’s offline business in India along with their commitment to also develop approximately 150 traditional locations over the next decade, early this year.
Commenting on this, Nishant Kedia, Category & Brand Head, Rebel Foods shared “Flavour Fresh is not just another menu addition; it’s a remarkable step towards customer personalization based on the taste buds of our Indian customers. With flavour fresh range we are bringing a new range of delectable flavours to the Indian market that combines global excellence with a local touch. We foresee more growth and many more interesting menus and campaigns for Wendy’s in the near future. We look forward to embarking on this flavorful journey ahead with this launch”
Currently, Wendy’s is present in 20+ cities across India with approximately 120+ locations, which includes three traditional Wendy’s restaurants in India, operated by Rebel Foods.