Rage Coffee, the Delhi-based FMCG company that manufactures, markets, and distributes innovative packaged coffee products, has opened its manufacturing and blending facility, which will enhance its coffee blending outputs across the board.
The facility is highly resourceful, as it packs storage, production, and warehousing capabilities in its grand scheme of things, the press note stated.
According to the company, its new facility will help expand production numbers significantly. Rage Coffee’s focus on research and development (R&D) will also be a part of the process at the new facility, as there is a dedicated space for the same. The facility is expected to increase efficiency; the procedures of blending, coating, and infusion will be taken care of through the customized and purpose-built machinery at the location.
Bharat Sethi, Founder and CEO of Rage Coffee said, “We’ve always believed in keeping our formulations and sourcing of ingredients in our control and scaling our trade secret recipes in an automated manner, while still having those twists and changes that bring in the delta that leads to superior infusions and blends. We are obsessed with maintaining our quality standards and keep giving our customers the same amazing taste like they had when they first tasted our products. We have been truly blessed by our Ragers, who have showered immense love on us by constantly keeping us busy churning out their favorite Rage products.”
He further added, “This model will help us advance as a brand in maintaining standardization through a channelized backend IP for products and help us open newer horizons on coffee blending, which currently isn’t on the priority list for many other competitor brands. The ultimate goal has always been to be the leaders in this market, and this is another step in that direction.”