As per data analysed by Unicommerce, an integrated SaaS platform that enables e-commerce companies, D2C brands, omnichannel retailers, and other online sellers with its supply chain technology, as winter peaked in various parts of India and several Tier II and III cities adopt e-commerce, online fashion sales saw a 16.4 per cent year-on-year growth in order volumes during November and December 2022.
This winter, accessories and footwear saw the greatest growth rates of 41.2 per cent and 41.7 per cent, respectively.
The increased consumer interest in items such as fragrances, watches, belts, hats, jewellery, and hair accessories, among others, has propelled the expansion in fashion accessories.
Boots and trainers are the most popular Footwear selections among internet consumers.
Innerwear is another developing area, with both men and women purchasing online, with figures showing a 29.3 per cent YoY increase in the winter season of 2022.
Bags and wallets, although being a fairly minor section of fashion, grew by 24.3 per cent year on year over the same time.
The clothing market accounts for the bulk of e-commerce orders and has grown 11.5 per cent year on year in the winter season.
With the northern areas of the nation suffering an extreme winter tide, order volumes for Winter Wear increased by 13 per cent year on year during this winter season, with sweatshirts, hoodies, jackets, pullovers, and sweaters being the most popular goods in the sector.
With customers focusing on their winter necessities, demand for goods in the Top Wear category such as t-shirts, shirts, tops, and crop tops remained flat over the time.
Bottom Wear grew 10.4 per cent year on year, with denim jeans, track pants, and leggings being the most popular goods purchased by customers.
Other clothing goods are also seeing increased demand, with a 28 per cent year on year increase. This comprises, among other things, dresses, jumpsuits, co-ords, and swimwear.
