The Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, launched the “ONDC Network Gift Card.”This network-level gift card is set to empower companies for corporate gifting and employee engagement, offering consumers the freedom to shop across thousands of sellers on the Network, using any ONDC-enabled Buyer Applications.
Unlike traditional gift cards tied to a specific brand or platform, the ONDC Network Gift Card gives consumers the freedom to choose from a vast array of products and brands, spanning categories such as food, fashion, electronics, home & kitchen essentials, and much more.T Koshy, MD and CEO of ONDC, stated, “The ONDC Network Gift Card aligns perfectly with our vision of democratizing digital commerce for Bharat. This festive season, we aim to provide consumers across India with access to an unparalleled shopping experience that celebrates our cultural heritage while supporting homegrown brands and small sellers. ONDC’s commitment to equal access and the freedom to do business online remains unwavering.”
The ONDC Network Gift Cards can be loaded with a maximum amount of Rs 10,000 and are powered by India’s very own Rupay Network. Several banks and fintech companies holding RBI-assigned pre-paid licences are set to offer these gift cards. Yes Bank and OmniCard have already gone live as the first two issuers. Sponsors can directly engage with them to issue the cards.
