Nykaa’s parent company FSN E-Commerce Ventures on Monday reported 68 per cent year-on-year (YoY) dip in its consolidated net Profit After Tax (PAT) at Rs 9.2 crore for quarter ended on 31 December 2022, compared to the same quarter previous year at Rs 29 crore, as per the company’s regulatory filing.
However, the company’s revenue from operations increased by 24 per cent YoY at Rs 1462 crore from Rs 1098 crore in the same quarter last year.
GMV in the Beauty and Personal Care (BPC) category increased 26 per cent YoY to Rs 1901.4 crore in Q3 FY2023. Monthly Unique Visitors increased by 22 per cent YoY to 2.42 Crore, while Annual Unique Transacting Customers increased by 27 per cent to 0.96 Crore. Orders increased by 26 per cent YoY to 0. 95 crore in the third quarter, while Order Conversion increased to 3.8 per cent in Q3 FY2023.
The GMV of the Fashion category increased by 50 per cent YoY to Rs 724.4 crore in the third quarter of the current fiscal year. This quarter, fashion GMV contributed 25.9 per cent of total GMV.
Monthly Unique Visitors increased 18 per cent YoY to 1.94 Crore, while Annual Unique Transacting Customers increased 50 per cent YoY to 0.24crore. Orders increased 31 per cent YoY to 0.16 crore, while conversion increased to 1.2 per cent in the October-December period.
There’s been a structural improvement in fulfilment expenses as the company moves to regional warehouses. The firm’s marketing efforts are focused on the order-conversion ratio, rather than chasing visits alone, which is reflective of the highest-ever conversions of 3.8 per cent in BPC, and 1.2 per cent for Fashion in Q3FY23, said Falguni Nayar, Executive Chairperson, MD, and CEO Nykaa.
