Nidhi Katiyar, the Director of Cuffs n Lashes, has been named among the prestigious ‘BW Retail World 40 under 40’ list by BW Businessworld, recognizing her outstanding contribution to the retail industry.
With a B.Tech in Information Technology and a background in software engineering, Katiyar transitioned into the beauty industry as a content creator and influencer in 2015.
She later established a successful beauty e-commerce platform in 2017, and eventually launched her makeup brand, Cuffs n Lashes, in 2020, which has now expanded to over 200 products.
Cuffs n Lashes has leveraged influencer marketing to create a unique marketing strategy that has resonated with the audience on a personal level, creating a loyal following and increasing brand awareness.
The brand has achieved positive EBITDA, demonstrating its financial stability and business acumen, while also striving to make beauty accessible for all.
Currently, the brand is exclusive with the leading beauty platform, Purplle.com, and is exploring opportunities to expand into the offline market.
Katiyar’s success in the industry is a testament to her entrepreneurial spirit and her ability to balance profitability with her vision.
Furthermore, her participation in the Goldman Sachs 10,000 Women Entrepreneurs at IIM Bangalore and her appearance on KBC Season 14 serve as an inspiration to aspiring entrepreneurs.
