Myntra onboarded a new brand part of the Iconic Group, further expanding its catalogue of premium brands. Iconic offers a wide range of products for both men and women. With a long-standing relationship with the Iconic Group, Myntra already offers brands like Gant, True Religion, DKNY, and Antony Morato, from the group.
Speaking on the launch of the brand, Jayanti Ganguly, VP – Apparel & International Business, Myntra, said, “We are very proud of the successful association with the Iconic group. This association has enabled a strong digital brand creation and scale for Gant, True Religion and DKNY at Myntra. We are now thrilled to extend this partnership to launch the ‘Iconic’ brand from the group at Myntra. Together it will continue to be a remarkable journey of redefining classic fashion trends for both men and women and setting new benchmarks of excellence together.”
Speaking about the association with Myntra, Apoorv Sen, COO – Iconic, said, “ICONIC is a new brand from the house of ICONIC, that will focus on smart casuals for both men and women. We are thrilled to associate with Myntra yet again and cater to its thriving base of trend-first consumers who have a keen appreciation for premium fashion. The Iconic group today has 26 stores in the country, with 15+ exclusive international and controlled brands. We have created a unique space in the super premium market with a concept that provides brands a platform to explore new target markets and customers, an avenue to satisfy their premium fashion needs under one roof. We truly believe “Why settle for average, when you are destined for Iconic’.”
Myntra will also enable the brand with an Online Brand Store (OBS). Additionally, the brand will also feature on Myntra Mall and Myntra Studio, the platform’s pioneering social commerce initiative, in the near future.
