Meesho, the ecommerce marketplace, unveiled its strategic expansion into the realm of branded products with ‘Meesho Mall’.
While customers may not always seek out brands for their shopping needs, there have been repeated searches for branded products with respect to certain categories such as Personal Care and beauty, Footwear and Electronic Accessories.
According to the company, it recognised this trend through extensive user research and engagement, which led to the introduction of Meesho Mall. Currently, Meesho Mall has partnered with over 400 national and regional brands which include renowned names such as Bajaj, Biotique, boAt, Decathlon, Bewakoof, Himalaya, Mamaearth, Milton, Paragon, Philips, Plum, Sirona, WOW Skin Science, among others. Currently, the Mall is witnessing over 25 lakh unique transacting users every month.
Dhiresh Bansal, Chief Financial Officer at Meesho, said, “At Meesho, customer satisfaction is intrinsic to our values. This strategic expansion into branded products aligns with our goal of offering a diverse and affordable selection to our consumers while being an enabler for several emerging and regional brands looking to tap a larger audience across the country. Since its launch last year, Meesho Mall has been growing by ~30 per cent month on month, processing an impressive ~1 crore+ orders in the past six months. We believe that Mall will be a significant lever for monetisation in the future. Staying true to its vision, Meesho Mall aims to double down on accessibility, affordability, selection, and experience for its diverse stakeholders.”
With a wide range of branded products, Meesho Mall aims to transform the branded space with a key focus on categories such as Personal Care and beauty, Footwear, Electronic Accessories, and more.