As part of continuous menu innovation, McDonald’s India – North and East has joined hands with Coca-Cola India to bring Mixology platform to India, in its endeavour of meeting the ever-evolving needs of consumers.
Accordingt to the media release, the speciality beverages platform brings forth a variety of flavours and experiences for the consumers. To start with, two new beverages – Coca-Cola X Masala and Sprite X Chili Guava have been added to the McDonald’s menu across the North and East region.
The unique flavours have been specially curated, keeping in mind consumer preferences. Coca-Cola X Masala is a mix of Tamarind, Rock Salt and Spices to tantalize the taste buds, whereas Sprite X Chili Guava includes the delicious taste of Guava, with a hint of spice. Consumers can now enjoy their favourite McDonald’s food paired with Coca-Cola X Masala and Sprite X Chili Guava, the release stated.
Talking about the launch, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our endeavour is to delight our customers through innovative menu offerings. Developed together with the Coca-Cola team, these refreshing beverages are crafted to offer the perfect fusion and balance between Coca-Cola range of sparkling beverages, delicious spices and tantalisingly refreshing flavours. We are hopeful that this First in India introduction will be loved by our customers.”
Speaking about the partnership Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Coca-Cola X Masala and Sprite X Chilli Guava are now available across McDonald’s restaurants in North and East India or through Swiggy, Zomato or Magic Pin), as well as at takeaway, or drive-thru.