Marico, an FMCG company, has recently integrated its Saffola store with the Open Network for Digital Commerce (ONDC).
The ONDC network, initiated by the Government of India, is a revolutionary digital commerce network that aims to empower businesses and consumers across the country, the press release read.
The initiative takes the ambitious ‘Digital India’ vision further by creating an inclusive ecosystem aimed at dramatically increasing e-commerce penetration in India and enabling population-scale inclusion of all types and sizes of sellers. Through this integration, Marico is committed to delivering unparalleled benefits to its stakeholders, including distributors, retailers, suppliers, and consumers, it added.
Sanjay Mishra, COO India Business and CEO of New Business, Marico, emphasised, “We are delighted to partner with ONDC and further the government’s ‘Digital India’ vision. While the e-commerce market in India has grown at an exponential pace over the past decade, online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various stakeholders within the FMCG and retail value chain to solve this challenge. With Saffola Store integration with ONDC at such a formative stage, we look forward to collaborating with stakeholders to explore the different ways in which we can use technology to unlock and maximise its value and impact.”
T. Koshy, Managing Director & Chief Executive Officer, at ONDC stated, “ By harnessing the power of the ONDC network, Marico plans to ensure seamless communication and collaboration with stakeholders across the value chain. Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps.”
