Licious, an all-things-meat brand strengthens its offline footprint with the launch of five new Licious Stores in the Delhi-NCR region.
According to the company, these stores are nothing like traditional meat outlets but are designed to create a differentiated immersive space for avid Licious fans.
In addition to offering Licious’ wide range of meat & seafood products, all stores barring one also provide restaurant-like dine-in services, making it the perfect hangout spot for catching up with loved ones over Tandoori Chicken or Mutton Galouti Kebabs, the press note read.
Shaily Saluja, Business Head and VP – Exclusive Brand Outlets, Licious, tell us more about the launch of the new Licious Experience Stores, “Since its inception, Licious has been on a mission to provide consumers with better quality meat and seafood. Creating touch points for consumers, whether through online or offline mediums, is imperative. Through our exclusive brand outlets, our aim is to establish a tangible point of interaction between the brand and its loyalists. What’s more, is that these outlets are redefining the norms of regular retail outlets by offering a relaxed dine-in vibe to enjoy our products and soak in the Licious experience. The launch of the five new stores in Delhi NCR region is a mark in the brand’s commitment to enabling access and ease for consumers by building on its omnichannel presence.”
The brand says that in these stores they have trained meat technicians who guide consumers in their buying journey and advise them on choosing the right cut or product as per their requirements.
