ITC Engage Launches Its First Ever Gender-Free Fragrance, ‘One Soul’
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ITC Engage Launches Its First Ever Gender-Free Fragrance, ‘One Soul’

ITC Engage, one of India’s leading fragrance brands, expands its premium portfolio with the launch of One Soul, its first gender-neutral fragrance. With the release of this one-of-a-kind, gender-free fragrance, the brand hopes to break down gender barriers and celebrate inclusive grooming.

Inspired by the blue skies and open spaces, One Soul matches the free soul sensibilities of individuals and has notes that have both masculine and feminine elements. Its radically fresh composition of sparkling citrus & crisp aromatic spicy notes blended with smooth amber & woods, is an expression of the non-binary, gender fluid environment.

With the addition of four new fragrances, Engage expands its original premium Eau de Parfum fragrance line. The new collection is intended to suit various occasions, with distinct scents for Day and Night wear. It provides fresh and long-lasting fragrance appeal with bright and energising day fragrances and romantic night fragrances that are a perfect blend of light scents with woody, vanilla, and rose notes. One Soul is a standout in the new Engage Eau De Parfum collection.

Commenting on the launch, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Since its inception, ITC Engage has continuously pushed boundaries to redefine the fragrance and grooming category. This new range of Engage Eau de Parfum introduces nuances in grooming with specially designed fragrances for occasion-based wear for day and night. With One Soul, ITC

Engage takes a step forward in making grooming more inclusive by launching its first gender-neutral fragrance, which defies traditional gender norms. With the launch of this line, we hope to bring fragrances of international quality and standards to Indian consumers at affordable prices.”

Engage perfumes has raised the bar for fragrance creation in India with the release of their new EDP. Engage ensures that consumers enjoy the art of perfumery with confidence and style by creating skin-friendly, IFRA-compliant fragrances of superior quality and retentivity.

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