The fashion house, Eli Bitton, originally from Israel, opened its first flagship store in West Patel Nagar, New Delhi, India.
The launch was attended by numerous social media influencers and Delhi socialites.
Eli Bitton has been operating in Israel for over thirty years, and now seeks to expand its presence in India by providing unique and contemporary designs with a greater range of sizes for women. The brand believes that women should feel comfortable in whatever they choose to wear, and it is one of the first designer labels to have its own embroidery studio.
Yehuda Bitton, COO & Fashion Designer at Eli Bitton said, “2022 was indeed one of the best financial years in the past decade. We have received an amazing response from our customers since our launch in India. The majority of our clients are repeated customers who purchased online or those who follow us on social media and have been anticipating the store’s launch. The most satisfying aspect is that ninety percent of the women who tried our designs purchased them. We do not doubt that our brand has a place for new outlets in India, particularly in Delhi. As of now, our focus is to build a robust, professional, and skilled team in India.”
During the pandemic, the fashion brand experienced a sudden slowdown in sales, but they were able to recover by expanding their design departments and targeting a broader audience.
One area that saw significant growth was their casual-wear and leisure suit section. Eli Bitton plans to maintain the quality and exclusivity of their designs as they continue to expand and open franchise locations in the future.
