Mansi Gupta, Co-founder & CEO has been added to the eminent list of ‘BW Retail World 40 under 40’ by BW Businessworld.
Gupta founded Tjori an Indian e-commerce company nine years ago, has achieved global success through its unique approach to traditional handicrafts with a focus on sharing the beauty of Indian handicrafts with the world, Tjori now reaches 195 countries through its e-commerce website and digital marketing efforts.The company has over seven product categories.
Gupta has been recognised for her innovation and entrepreneurship, receiving awards such as the e4m D2C Awards 2022 and the BW Women Entrepreneur Award.
One of Tjori’s key strategies for success has been its adoption of the just-in-time (JIT) method of production.
By keeping semi-finished goods and predicting demand for only the best-selling products, the company has been able to scale up without incurring excessive inventory costs. This approach required extensive research, automation, and processes to forecast fabric demand and production.
Only going forward, Tjori is exploring omni-channel and physical retail stores to provide customers with a better shopping experience and reduce return rates. With a focus on planning better inventory build-up and management, the company aims to avoid capital blockage and continue its profitable growth.
Gupta’s leadership and innovative strategies have been instrumental in Tjori’s success in the e-commerce industry. With her vision for growth and commitment to providing customers with high-quality handicraft products, Tjori is poised for continued success in the future.
