Trunativ, the homegrown protein brand has reported a 700 per cent year-on-year (YoY) growth in the past year, Pranav Malhotra, Founder of Trunativ told BW Retail World while giving the credit to the brand’s new SKUs.
“New product development and listening to the consumer very closely before we launch is something that we have started to adopt as a company and that is resulting in us growing faster and I would say at a larger speed than we were in the past,” Malhotra highlighted.
In response to this remarkable success, the board of the company has plans for substantial internal fundraising, with a major announcement anticipated during the upcoming festival season.
“Seeing the growth that we have witnessed in the last year, the board has decided that we would be opening up a large fundraising which is going to be primarily internally driven,” Malhotra stated.
The brand is present on both online and offline channels, yet digital channels, including ecommerce and direct-to-consumer (D2C), remain a priority for Trunativ, with a focus on creating 360-degree brand awareness.
“We remain a digital-first brand! Retail for us is a very minor development. We haven’t gotten very strong in the retail segment yet. We want to build out the online systems and online availability of the brand in a larger matter before we go all guns blazing on the offline bit,” he explained.
Trunativ’s target audience extends beyond fitness enthusiasts, aiming to simplify nutrition for Indian households. The brand emphasizes preventive healthcare, targeting metro and tier-one cities where health consciousness is on the rise.
Looking ahead, the company is expecting to grow 6X this fiscal year, “We are on track to achieve that,” Malhotra said. Apart from that, the company aims to be the front-runner brand in India about nutrition and wellness.