Herbalife, a global nutrition brand is close to completing 25 years of operations in India, Ajay Khanna, Senior Vice President and Managing Director, Herbalife shared exclusive insights with BW Retail World about the company’s unique challenges and strategic initiatives for the Indian market.
“In response to the pandemic, we onboarded multiple new suppliers to assist with logistics and warehouse operations, as we had to quickly move from pick-up orders through sales centers to individual home deliveries,” Khanna said,
He added, “This ability to be responsive and agile ensured we were able to maintain the flow of products to our Associates and their customers.”
Additionally, during the pandemic, the company established partnerships with local delivery services like Dunzo and Zoom Cars for faster product deliveries.
The brand currently operates across more than 2,500 collection points for product pickup.
Furthermore, Khanna shared that the launch of the “Herbalife One” digital platform will provide real-time insights into customer behavior, enhancing supply chain performance.
“This will be instrumental in shaping our global supply chain infrastructure and facilitating modifications in supply planning. This initiative underscores our commitment to adapting to changing dynamics and leveraging data-driven strategies to enhance our supply chain performance,” the MD stated.
While talking about the company’s future plans, Khanna remained optimistic about Herbalife’s growth in India, “India remains a key market with positive year-on-year net sales growth for our weight management and the energy fitness category. To strengthen our product portfolio, we continue to add local flavours, as well as other locally targeted wellness products under Vritilife from our Ayurveda range of products,” he said.
In the company’s Q2 results (unaudited no), its net sales in India are at USD 368 million for the six months ending June 30, 2023. Net sales increased by 16.6 per cent for the first six months of 2023 compared to the same period in 2022, according to the MD.
