HealthMug, a health ecommerce startup, has joined forces with SIRONA, a brand specialising in feminine hygiene products.
According to the media note, this association aims to enhance the accessibility of top-notch feminine care items for women all across India. By joining hands, HealthMug and SIRONA aim to address critical concerns pertaining to feminine hygiene while empowering women to prioritise their overall well-being.
Mohit Agarwal, Co-Founder of HealthMug.com., stated, “The collaboration with SIRONA has allowed our marketplace to gain wider market visibility in feminine care products. By aligning ourselves with their esteemed brand, we will capture a broader audience’s attention and expand our reach. This will increase exposure and will lead to a surge in new customer acquisitions and heightened interest from potential partners and investors.”
Moreover, HealthMug seeks to take advantage of the potential represented by the Indian feminine hygiene market, valued at Rs 25.02 billion in 2018. This market is projected to grow at a compound annual growth rate (CAGR) of 14.92 per cent between 2019 and 2024, reaching Rs 58.62 billion. By concentrating on this specific category, HealthMug aims for SIRONA to account for approximately 7-8 per cent of the total Gross Merchandise Value (GMV) within the feminine hygiene section on their platform.
Anika Wadhera, Head of Marketing at SIRONA, stated, “We are glad that SIRONA products are available for sale on the HealthMug platform. HealthMug helps SIRONA reach out to the right audience and empowers them to prioritize their well-being with our innovative feminine hygiene products. We hope to scale this category on HealthMug in the coming months.”