Hamleys, a toy retailer inaugurated its very first exclusive retail store in Italy with franchisee Giochi Preziosi S.P.A (GP), a player in Italy’s toy manufacturing and distribution industry.
Under the terms of the franchise agreement, GP has secured the exclusive rights to operate Hamleys stores throughout Italy.
This store opening will soon be followed by the grand launch of a flagship store in Rome.
Hamleys was founded in 1760 by William Hamley and acquired by Reliance Brands (RBL) in 2019. Currently, with a footprint of 191 stores spread across 15 countries.
Hamleys continues to expand into newer markets, most recently the Balkans, with its first store in Albania and Kosovo, and further its reach in existing territories like India and Middle East with a store in Qatar.
“We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group (GP Group). Guided by our singular vision: crafting memories through the joy of play, we are looking forward to becoming a centerpiece store in the popular shopping and tourist destination of Corso Vittorio Emanuele II, Milan,” said
Sumeet Yadav, CEO, Hamleys Global.
“The new store launch is timed perfectly with a refreshed store design concept, and we’re eager to weave new unparalleled experiences for children and families,” Yadav.